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Additionally it is worth mentioning that SEO is the ideal way to search for business leads. The key is to develop relationships with the search engines, so that they choose your company and your website as the first result for your search. Search Marketing is an integral part of Search Engine Optimisation (SEO). It deals with creating online content that will be contained in websites. This would include creating keyword rich content to drive traffic to your own website and keeping a track of the search engine rankings.

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For an organization that hasn't yet explored the world of the web, this is a massive opportunity to start to engage with potential customers who visit a website.

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